We started our activity in 1982, after long years of experience on the founder sector of the company “Adriano de Lima Freitas”. Adriano Lima Freitas began the activity of manufacturing man shoes made by leather. This individual businessman, owner of “Ultra Jovem” brand and with reduced number of employees, focus himself on the higher quality, specialized on man’s classic shoes. With a high demand from the north to the south of the country, thanks to the sustained growth – from the construction of a pavilion in 1990 to the investment in technology and in contributors’ qualification – the acquired experience allowed the bid on the internationalization of the company, without ever forgetting the national market.
In 1992 we created a new line: “The comfort line”, with the same standards of quality, lightness and comfort.
In 2010 we created the casual line, which completed the collection.
In 2012 the company becomes a limited company: “Adriano de Lima Freitas & Filhos, Lda.”.
Nowadays, we keep the initial strategy, ensuring high levels of quality and innovating on the design of our shoes, acting on a medium/high segment. The relation of trust that we created with our contributors for more than 30 years, allowed us to make the brand recognized both on national and international levels.